Looking at the influence of ecommerce, we’re in the era of self-education. Shoppers are more informed, influenced, and decisive than ever before.

An October news release announcing the acquisition described how “SimpliField's powerful communication system and analytics capabilities" were acquired by Field Agent, a tech company based in northwest Arkansas.

T&T Supermarket in Calgary, Alta was visited by real shoppers to document its fourth location in December: a 45,000 square foot store in the Sage Hill Plaza.

Walmart recently told branded merchants who sell on its marketplace about a program that lets them pay for product reviews through Plum’s Field Agent program.

Field Agent’s acquisition of SimpliField creates the first end-to-end suite of solutions to help companies worldwide identify, understand and solve retail business operational challenges.

SimpliField, a mobile solutions company for monitoring and optimizing activity in-stores, joins forces with Field Agent, a US-based retail solutions company.

Founded in 2013, SimpliField is the first integrated mobile platform for managing retail operations, communications and performance analytics. It was acquired by Field Agent, a retail insight and customer feedback platform.

The acquisition creates the first end-to-end suite of solutions to help companies worldwide identify, understand and solve retail business operational challenges.

Field Agent, a leader in targeted location, store-level audits, insights and product testing solutions , today announced the acquisition of SimpliField, a workforce management platform.

Simplifield raised €9.9 million on October 28, 2022 to finance its growth. This funding round was carried out with several investors: Five Elms Capital, Cap Horn, Runa Capital, etc.